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Friday, August 25, 2006

Choose-A-Logo Contest Update


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41 Comments:

Blogger Greg said...

My favorite is #10 - it is playful but sophisticated. I just wish is clearly stated what the busienss is (like the other logos do).

Regardless of the logo, we can't wait to eat there!
Greg

6:45 AM

 
Blogger Joe said...

Since the previous choices have been beaten to death, I'll concentrate on the new ones. In order -- 7: I like it, and can't tell you why, but it's not compact enough, and not easily legible. 8: The font says "Old West" to me, not France. This was also a problem in #4, but is worse here. 9: No: too fussy. 10: My favorite. It has the homey-ness that the previous #6 had. Maybe the line in the script could be a little heavier, or the script itself a little more masculine, but it's difficult to say. As many people have noted, it's hard to make fine distinctions without having a more complete idea of how the extablishment itself is going to be. 11: I like it, but there's a lot of wasted space; trimming down the wasted space takes away from its impact. 12: No: looks like it should be an ad for a skateboard instead of a restaurant. Too edgy for a food establishment. So, #10 is my favorite of these 6.

I know you folks are going to want to put this logo in a lot of places: ads, signage, perhaps mugs or plates or to-go boxes. So it's tempting to want the somewhat stocky impact of the original #1-5. However, to me personally, they're just boring, and don't last past their original impact. It seems the ones I like evoke a sense of comfort, home, and originality. They also don't have the additional explanatory text. While I can understand wanting to get your "mission" out there -- "restaurant & bakery cafe" -- as well as your name, the mission doesn't have to be incorporated in the logo. Removing it gives precedence to the logo itself, which is what a logo is about. You can always add the mission in as it's needed, when it will add instead of distract.

2:18 PM

 
Blogger Sven said...

Six options weren't enough, eh? If I could choose anything, I'd choose a normal lowercase font in the #6 frame. But you don't need 13 options, so, my rank order list is::

5, 11, 6, 8

SR
endangereddurham.blogspot.com
svenseven at mac dot com

6:29 PM

 
Blogger Luisisimo said...

From the new ones I vote for number 7. I'm not too crazy about number 10, it looks like a women's clothing store logo and it's hard to read. I guess what you guys need to show with this logo are the "french", "restaurant" and "downtown" concepts.

Number 7 gets my vote (although I've seen it before), it doesn't look very french but it gets the downtown and restaurant check marks.

The first set of logos for some reason read like "recycler" to me...lol and number 6 has a "french circus" flavor :-)

My email: yomerolas at hotmail .com

8:34 PM

 
Anonymous Anonymous said...

Number #11 gets my vote. It's clear to see and not to busy as some of the others seem to be.

Counting the days.


Chris

consultingcjb@aol.com

9:37 AM

 
Blogger Linda said...

Glad you came up with 6 other choices. My first choice is #7. The look is neat and clean. My other choice would be #11 once again because of it's neat and clean look. Some of the chocies are just to busy looking.


Linda
DHQ77@aol.com

9:46 AM

 
Anonymous Anonymous said...

#11. It's clean, easy to read and says it all. If the font was thicker and bolder on #10, it would be my favorite.

can't wait until you open
donna

11:33 AM

 
Anonymous covert said...

can i vote for #6 over & over & over again?

cheers,
mitch
covert23@gmail.com

ps the silverware in the logos is yucky. total distraction. i like #10 out of the new ones, mostly because the writing looks almost EXACTLY like the writing of Arthur Rimbaud, & if he's not French (smokes, drinks absinthe, vaguely bisexual, writes poetry & tries to scandalize the aristocracy) then i don't know what is. . .

11:36 AM

 
Anonymous Anonymous said...

I like number 10 best- the handwriting says "home made" to me, yet the framing of the name is very sophisticated. If I knew nothing about the restaurant and only saw the logo, I would expect the food to be high quality, yet accessible to normal people. Can't wait til you open!

Carla

cagonzalez73 at yahoo.com

9:09 PM

 
Anonymous King Mob said...

I really like number eight. While some of the other logos also evoke elements of French culture and style, number eight evokes to me an image of the French libertines and creative pleasures. Perfect for Durham!

7:48 AM

 
Anonymous Anonymous said...

I like #11, not only because it is as appealing as some others, but because it most clearly states "Restaurant & Bakery Cafe"

Looking forward to being with you!

spogoloff@asc-rt.com

7:56 AM

 
Anonymous iris said...

I prefer numbers 7 and 10. The others feel too familiar to me--I've seen the fonts and layouts before and they don't stand out. 7 has nice graphic elements: circles and the swirl that could be incorporated in other items throughout the restaurant. It looks modern but has a color scheme that reflects natural, edible things (beets, celery, limes, eggplant, apples, etc). 10 is fresh and clean, although an element or color that reflects food might be a nice addition.
-Iris
iris@tobiebarton.net

8:59 AM

 
Blogger Burkert Family said...

I like 6 and 8. I like the street sign look that is somewhat funky and French. I agree with an earlier posting that it is a bit hard to recommend since I have not seen the style you are choosing to use inside the restaurant.
We're excited to try it, though!
staceyb@nc.rr.com

6:57 PM

 
Anonymous Anonymous said...

I definitely prefer #10. It communicates both elegant and easy going. I also like #7.

Looking forward to a new hot spot,
lrn@duke.edu

7:17 AM

 
Anonymous Anonymous said...

I really like #11 the best. The contrast of colors is nice and the font is simple and easy to read. #8 is also nice, but I think the swirls off each side are too busy for a logo. Please include some tasty and healthy vegetarian dishes on your menu! Thanks.

andans84 at hotmail dot com

9:49 AM

 
Anonymous Anonymous said...

I'd go with 5. Easy to read, clean design.

timeri.wells@kaplan.com

9:26 AM

 
Anonymous Anonymous said...

#2 for the cool letterpress look.

chrisrhyne@hotmail.com

10:36 AM

 
Blogger jle said...

I like #10 - very frenchy! Would like to see it include restaurant and bakery.

2:01 PM

 
Anonymous Anonymous said...

i'm a fan of option 7, though lots of these are pretty swell. of the silverware logos, option 2 gets my vote. the only two i don't love for your vibe (as i interpret it from your post): options 9 and 12.

looking forward to some good french food downtown...

crchamblee at aol.com

1:28 PM

 
Anonymous Anonymous said...

I vote for #7. I've actually been on Rue Cler in Paris and it's my favorite street in the whole city. Non-touristy, unpretentious, authentic and fresh. The #7 logo reminds me of that. Options 6, 8, 9, 10 and 11 all seem too swirly whirly stereotypical. Thanks for opening a new place downtown! Can't wait to try it.
nicolequenelle@hotmail.com

2:31 PM

 
Anonymous Anonymous said...

1 through 5 make the name appear to be one word which doesn't really jive in my opinion. #7 gets my vote. The colors work well. I like #8 as well, but the images on the sides don't quite sit right with me. A little too wide maybe? 9, 10 and 11 don't seem to be as appealing in terms of colors and 11 seems quite similar to other logos i've seen around these parts.

Looking forward to the new place. Thanks!
asampieri@gmail.com

2:37 PM

 
Anonymous Anonymous said...

I really like number 7!

6:02 PM

 
Anonymous Anonymous said...

I chose #9 because it looks very cosmopolitan and graceful.
Lois

loiselaine@hotmail.com

12:29 PM

 
Anonymous Anonymous said...

I like 1 or 3. I think 3 is the most legible and coolest idea. The plate in 1 is kinda cool, but redundant as the fork, knife, and spoon get the idea accross just fine. 6 seems a little too cute. 9 and 10 are hard to read. Even 7, 8, and 12 are kinda tough. 11 is easy to read and I like that 'restaurant and bakery cafe' are more legible, but frankly it's not as cool as 1 or 3. If you could make the 'restaurant and bakery cafe' a bit larger in 3, I think that would do it.
david@centerstudioarchitecture.com

1:41 PM

 
Anonymous Anonymous said...

#7 is clear, elegant and fresh.

11:19 AM

 
Blogger coco said...

I vote for number 12 now. can't wait to attend!
keeleem at hotmail dot com

3:07 PM

 
Anonymous Anonymous said...

This was a tough choice, as you all have come up with some great logo designs. It was really hard for me to choose b/t 6 and 7, but I am going with #7 because I think it will be most impactful on a sign and is not quite as kitschy. They both remind me of Paris, for the record. As a downtown worker, I can't wait to have this option!
Janeen Gingrich - neenjah88@yahoo.com

7:36 PM

 
Anonymous Anonymous said...

This was a tough choice, as you all have come up with some great logo designs. It was really hard for me to choose b/t 6 and 7, but I am going with #7 because I think it will be most impactful on a sign and is not quite as kitschy. They both remind me of Paris, for the record. As a downtown worker, I can't wait to have this option!
Janeen Gingrich - neenjah88@yahoo.com

7:36 PM

 
Anonymous Anonymous said...

I like #11. It jumps out at me on the page, it looks modern and fun, I like the swirls, it says restaurant and bakery cafe.

My second choice is #10, although that is harder to read, because it looks casual and modern. Want to guess why I keep saying keep it modern? (I like contemporary art and casual modern furniture.) What will be the style of the restaurant and cafe?

3:45 PM

 
Anonymous Anonymous said...

7 and 10 jump out at me... it's sad not to have the 'restaurant and bakery' on 10, therefore I think I prefer 7. both much better than the last batch!

sara at series1studio.com (I voted last time too, as I can't seem to keep my opinions to myself)

10:00 AM

 
Anonymous Anonymous said...

I really like the blue background logo with Rue Cler in script.

1:49 PM

 
Anonymous Anonymous said...

I choose number 10.

1:52 PM

 
Anonymous Anonymous said...

I vote for #11 - it's clean and easy to read - classy, but not overtly "French"!

klorgera@yahoo.com

8:49 AM

 
Anonymous Anonymous said...

Of the first group, I like the typeface itself of 1-3 & 5, but I think the first five don't read so well on quick glance -- it looks like like the silverware (which I'm not crazy about to begin with) is supposed to be standing in for some letterform -- the balance is nice, but I don't immediately get that it's supposed to be two words. (What's Ruevcler? Or Ruewcler?) So, of that approach, I think the one which works the best for readability is #2. But still not a big fan of silverware thing. The sixth one -- cute with the frilly dingbat flourishes -- and I love the deep red. It's more successful in differentiating the two words, but the typography is little ransom note-y.

Second group: AH!!! NICE! ...I like #7 because it's clean (and separates the words nicely) but it reminds me a bit of christmas ornaments. Number 8 is OK, but the dingbat/flourishes don't really seem incorporated with the rest of the logo, which is compact and modular -- the scale seems off. Nine is nice, but doesn't seem quirky enough. It's clean-looking and interesting, but it could be anything. Cool swirly additions to the letters, but overall not so much personality.

I guess I'm voting for #10! (With #7 as close second choice.) I think it needs to incorporate the other words as the rest of the logos do, but it's fun, has that dingbat treatment that evokes wire-back cafe chairs, and the handwritten aspect makes it seem like the place isn't taking itself too seriously.

Oh, and as much as I like #11, which is a lot -- it's very clean -- it reminds me (probably unfairly) of Panera Bread Co, which is another reason #10 seemed more interesting/less corporate to me. And #12 is cool-looking, but looks jittery and 18-to-34-demographic -seeking, as though it were designed for a coffeeshop or a skateboard company.

Forgive the length of comment; THANKS for letting me geek out. This was a fun break from layouts -- cool that you invited input. Good luck with the opening ... looking forward to eating there!

smccarty8@earthlink.net

10:06 AM

 
Anonymous Anonymous said...

#10 is the the best. 6 is good too, but the font doesn't work as well.

i don't like the silver-ware logo... that new restaraunt in North Raleigh (115 Mid Town i think...)already uses that anyways.

save yourself some time and just do more variation of 6 & 10, thats obviously the far and away favorites.

9:55 AM

 
Blogger sim said...

number 10 is very cool, not so serious and heavy. number 11 is not as bold, but if you're scared of #10, it's tasteful and looks like the food will by tasty. number 12 is bad, please don't use it. the others are either too boring, too corporate ro too much like a beer logo.

6:12 AM

 
Blogger sim said...

#10! don't worry about it not "stating what the business is". that's not what a logo is for. a logo is supposed to stick in your head and evoke the quality of the business.

6:13 AM

 
Anonymous cate said...

10! hands down

10:13 AM

 
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