CHOOSE-A-LOGO CONTEST     CONTACT

Friday, August 18, 2006

Please vote for which logo you would like to represent the new French restaurant in Downtown Durham!
To vote, please leave a comment along with your email address, we will send you a coupon for a FREE DESSERT (with purchase of dinner)!
One randomly chosen voter will also receive a FREE DINNER FOR TWO (excluding drinks)!


Blogger Joe said...

I vote for #6 -- it's homier looking, but still professional. Besides, I like the serial killer motif. :)

jhvilas at gmail dot com

2:44 PM

Blogger Eric said...

Number 6 also.


5:56 PM

Blogger Sven said...

#5 has a nice clean look and gets my vote (I love #6 at first glance, but I'm not sure how it would look after a few months).

svenseven at mac dot com

7:07 PM

Blogger coco said...

#3 is easy to read and 'utensil flair'. I like that it is all one color, and it is easier to read the dark-on-light. It's modern but inviting.

#6 looks pretentious to me.

I'm so excited that you are opening! You're my neighborhood bakery (I sure hope you will have good coffee!)

2:59 PM

Blogger coco said...

I forgot my email!
It's keeleem at hotmail dot com

3:01 PM

Anonymous Matt said...

I like #5 the best. The symmetry is very fluid and the silhouette of the silverware is nice. To me ti has the "cleanest" look and would be the most recognizable and marketable.


1:51 PM

Anonymous Matt said...

No where's my free dinner? ;-)

1:52 PM

Anonymous Anonymous said...

I like #4--I like the lighter, homier feel to it, without getting too weird.


2:34 PM

Anonymous Grace Beason said...

I love #4. It totally sums it up.

2:57 PM

Anonymous Gil said...

I vote for #6.

giljohnson at nc.rr.com

4:13 PM

Blogger Lisa said...

Okay, at first I thought "WOW...#6!" But then I really decided that i like the lettering in #4 the best. But I'm still struggling with liking #5. sooo....I guess I like #4 if i just HAD to make a decision. HARD! :-) They're all awesome.

5:48 PM

Anonymous Jessica said...

The minute I saw the logo's, my first instinct is #6. I think the background has a definate French feel. I like the letter because it is more artistic but not very French feeling. I do like the simplicity of #5. Good luck with your new adventure.

6:41 PM

Anonymous Jessica said...

I'm sorry, my address is Jessica at stixtar dot com.

6:42 PM

Anonymous Anonymous said...

Definitely #6!!! I like the french look of it! Good luck with your restaurant!


6:51 PM

Anonymous Anonymous said...

I like #1 and since I don't live in the area, I don't need anything free! :)

6:52 PM

Anonymous Anonymous said...

My first thought was 6, but number 4 is probably best.

7:01 PM

Blogger rachelp said...

oops. I forgot to put my email address bobbyandrachelp@earthlink.net

7:27 PM

Anonymous Anonymous said...

i like #3 the best. i don't think the type in #6 uses it's space as well, and i think the way the utensils are placed together in the other ones is clever.
second choice is #2 because i like the color choice and simplicity of it.

8:07 PM

Anonymous Heather in Austin said...

I love number 6 but the lettering isn't that great. Maybe if you choose the background of #6 with different lettering it would be perfect. Good luck in your new endeavor.

9:10 PM

Anonymous Jessica said...

I like #6 as it stuck out most to me, though I also think #1 is nice, a little more conservative.

9:11 PM

Blogger Kyla said...

I think 6 is my fave!! But 3 is a close second.


10:12 PM

Anonymous Candice Thomas said...

Well it all depends on what you are going for. I like #3 and #6, but for different reasons. #3 seems more sophisticated and upscale - clean and simple (easier to read), it screams dinner...while #6 is playful and fun - more for a lunch atmosphere. You need to look at the exterior and interior of the restaurant and see which logo matches the personality. One other thing to think about is how it will translate onto other materials - napkins, business cards, pens, chef jacket, take-out bags, etc. I can not wait to try this place, good luck to you Chris and gang!!!

6:12 AM

Anonymous Anonymous said...

#2 is very classy looking...it looks like a very clean-cut, modern logo akin to the look and style of many major restaurant chains who pay big money for the look. I love it!

6:14 AM

Anonymous Anonymous said...

Number five is nice and clean...but I think #2 gets my vote. Number six looks a little outdated to me...like it is trying too hard to be funky.Go for something that says "Hey, I'm upscale, and I can compete."

6:19 AM

Anonymous Anonymous said...

I have to go with 2, as 6 does seem a little too whimsical for dinner. 2 seems to be just the right amount of confidence and sophistication. Good luck to Chris and co.!


6:47 AM

Anonymous Mel Lee said...

I vote #6.....it gives the french look...light and fun and I also like the font of the "restaurant and bakery cafe"...gives a little more of a sophisicate feel.. If I had to choose one of the others....second choice is #5. Clean and simple...looks good.

7:14 AM

Anonymous Mel Lee said...


7:15 AM

Anonymous Anonymous said...

I like the two color treatment of #2, though the restaurant and bakery type pulls the right-side down. I'd like to see #4 in two colors and maybe with the same typeface as #2.


7:42 AM

Blogger Mo-rizzle said...

Whatever you guys...I just want a free dessert...#6 with #4's lettering...do it! This is Maureen by the way...as if you hadn't already figured that out. I love you guys. I really do.

9:59 AM

Anonymous Anonymous said...

6 hands down! i think that you should try some new variations of it as well, perhaps one without a solid background and a different font. the caps/lowercase thing doesnt work here.

10:09 AM

Blogger christopher said...

I can't believe everyone loves 6. I like it, I just think #2 is growing on me. Matt I know you are eating all this #6 stuff up. Maureen you know you only love yourself!

10:15 AM

Anonymous Anonymous said...

I also agree that #6 with the lettering of #4 would look the best. I adore the background of #6 but I think you need lettering that is a bit less whimsical. Best of luck!

~Lindsay in FL

10:16 AM

Anonymous Anonymous said...

I like #1. Looks perfect!!!

12:28 PM

Anonymous Anonymous said...

I like numbers 2 and 6.

12:41 PM

Anonymous Anonymous said...

My vote is for #4

1:48 PM

Anonymous Erin (Lisa's friend from BBC) said...

#6 without a doubt... it's much more classy than the others, but also totally funky. Good luck with the cafe! It sounds like a fabulous idea! It reminds me of the Pan Chancho bakery/cafe in Kingston, Ontario (www.chezpiggy.com)... delicious!

6:55 PM

Blogger Dana said...

I like #6, but I think it would look so much better with different lettering like others have suggested.

7:24 PM

Blogger Sal said...

My vote is for #6. It is by far the best and seems to have a french flair as opposed to the others with the silverware reminding me the fast food joint I used to go to all the time growing up.
sdallgood at gmail dot com

7:24 PM

Blogger earthbird8 said...

#6 is the most interesting and gets my vote.

8:08 AM

Blogger VeraStar said...

#4 is clear and clean and still has loads of parisian fun charm...

but I have to go with #6 for the added fun and funk of DT Durham!

Congratulations on keeping food economy local and giving foodies one more refuge!


8:09 AM

Blogger Mousy Tongue said...

Like many others - I too vote for #6.

It looks like the utensils were distracting.

psfriedman at gmail dot com

8:12 AM

Anonymous Anonymous said...

Several comments:

With 1 through 5, I wonder why the "forces", the life that created the patina in the type, would leave the lines and untensils unaffected. This gives an artifical, computer-generated feel, rather than reflecting the atmosphere of Downtown Durham and the space, as I imagine it is meant to. I would suggest extending that treatment to all elements, but wait: not yet.

I'm not sold on the utensils altogether. They work best in #5, where when inverted, they are more of an abstract, typographic element - they become more of a "mark" rather than a fork, knife, and spoon. (Though the comment about the disc in which they live and the surrounding line being crisp and pure, rather than of the same world as they type, still holds.)

The frame of #6 is nice as a nod to the french signage we associate with the name (and food,) but I agree with [some] previous comments that the dada/hostage type feels both dated and inappropriate. There is *something* in that tone, however, that suggests the lively atmosphere of a restaurant, or even the bustle of a busy kitchen, with things bouncing around, floating up on the fizz of champagne, but this concept warrants further exploration if it is to feel simultaneously grown-up.

Looking forward to the opening!

8:13 AM

Anonymous Anonymous said...

Numero cinq, bien sur.


8:17 AM

Anonymous Jo Darby said...

Number 6 looks very French to me. Like their street signs. 1,3 & 4 distract my eyes with the utensils poking out.2 & 5 are just plain.
Jo Darby
Watts St.

8:47 AM

Anonymous Anonymous said...


8:53 AM

Anonymous Anonymous said...

I like #4 a lot, but #6 gets my vote!


9:30 AM

Blogger Sonja said...

My pick is #4. #6 is beautiful, but the text is a bit hard to read. My email: sonja.foust AT gmail.com.

9:36 AM

Anonymous Robbie said...

I like 4.
rfoust at duke dot edu

9:39 AM

Blogger Brian said...

#4 is the best.

12:04 PM

Anonymous Vanessa said...

#6 c'est magnifique!

1:32 PM

Anonymous sally said...

I like #1; it has a nice balance and I like the art deco feel.

2:10 PM

Anonymous Anonymous said...

#5 is the only one that my brain doesn't try to force into one English word (that being "recycler").

gadde -AT- ibiblio.org

2:14 PM

Anonymous Rick said...

Number six is best;
number four is next

My email: rickr@eliresearch.com

Looking forward to a tasty dessert

2:14 PM

Anonymous Jamie Gruener said...

I vote for #6, but perhaps with a less playful typeface. The current effort is sort of French Quarter crossed with Ransom Note; regardless, the larger "restaurant & bakery cafe" I think is important. At smaller sizes, those words dissapear into the other logos.


2:31 PM

Anonymous Anonymous said...

I vote for no. 5--has staying power.

2:36 PM

Blogger margaret said...

I vote for 6. Not only is it vaguely Frenchified, it is also Southern country.

Which should attract a variety of diners...

The others just seem to chain-like.

And margaretc at gmail dot com....

2:41 PM

Anonymous Anonymous said...

Number 5. Has a Frenchy metro feel to it.

Can't wait to eat with you.


2:43 PM

Anonymous Anonymous said...

I'm not wild about the choices. It would be nice if there were more than two variations on the theme.

Of the choices, #3 is the best option. It is clean and simple.

The others do read too much as "recycler"...and #6 is tritely French Quarter Ransom Note...will not wear well.

afictionalwriter - at - yahoo.com

2:43 PM

Anonymous Anonymous said...


cleanest, clearest.


2:48 PM

Anonymous Anonymous said...

I like #5. I like the round plate in the middle, and it has a clean and tied-together appearance.

I was just on Chapel Hill St. yesterday, peering at the window from my car, trying to see the progress. I can't wait!


2:52 PM

Blogger Scott Kushner said...

I vote for #5. It's the cleanest and boldest and says food, quality, and unpretentious atmosphere.


2:56 PM

Anonymous Anonymous said...

I'm not too impressed with any of them, but 6 would be my first choice: a little stereotypical (New Orleans?) but less sterile than the others, and the "restaurant and bakery cafe" stand out. I think it could be improved on -- different typeface? Second choice would be #5 - but the "restaurant and bakery..." are almost invisible. I don't like the utensils in others -- they remind me of cornstalks. I suggest a second round of options, perhaps after looking at old pictures of French bistro storefronts and awnings?

3:06 PM

Anonymous Anonymous said...

From the same anonymous blogger above, why not adapt the Rue Cler street sign logo for your own?

3:10 PM

Anonymous Anonymous said...

#6. It's funky.

michael at snowplow dot org.

3:16 PM

Anonymous Anonymous said...

jcn10 at duke dot edu

3:21 PM

Anonymous David said...

3 is the best of the lot. 6 would be better (the French street sign idea) without the bogus font for the letters. There must be a standard font on French street signs that you use. Flatware fanned out on a plate looks silly--who fans flatware, much less on a plate. I like flatware, I like plate, but...

3:24 PM

Anonymous Anonymous said...

can't tell you why but i was drawn to #6. the other five all have the utensil ensemble and/or plate going on......perhaps even a 7th or 8th option that is like none of these?

looking forward to coming to your new place! we love pop's......


3:29 PM

Blogger Joe said...

auerbach@unity.ncsu.edu mentioned French street sighs, which got me thinking and looking... so just to make things more confusing: rue Cler street sign. I have no idea whether the photograph is of the real thing, but I found the same sign photographed elsewhere, FWIW.

4:03 PM

Blogger bethshep said...

#5 has a clean and modern look to it, much like the renovations that are happening all around downtown. I like the simplicity of #5.


4:05 PM

Anonymous Anonymous said...

I vote #6, hands down--it's funky, warm, and eye-catching.


4:08 PM

Blogger Kira said...

I think #6 is classy AND readable. That's my vote and I'm sticking to it.


4:36 PM

Blogger yardgirlie said...

number six is tres français. I like it.

4:51 PM

Blogger emilycates said...

#6 est tres magnifique!!


4:53 PM

Anonymous Anonymous said...

I like #4 best. Unassuming, direct, the taste, not the atmosphere.


5:13 PM

Anonymous Anonymous said...

Number 4 and number 6 are both lovely.

5:14 PM

Blogger Yorb said...

This comment has been removed by a blog administrator.

5:19 PM

Blogger Yorb said...

I'm voting for #2. Simple, but strong. If you don't want to go 2-color though, number five is good.

Everyone seems to like number six a lot. I've got two words on the subject: PLAYED OUT. :)

My email is darwin@yorb.net.

5:22 PM

Blogger Anonymous said...

#4 is good, but I have to vote for #6 - classy, yet laid back

Can't wait till opening day.


6:13 PM

Anonymous jen said...

I love #6, with #4 a close second.


6:19 PM

Anonymous Dan Barco said...

I prefer #6 - it is the only one that has that certain je ne sais quoi that says Paris!!!


6:21 PM

Anonymous Anonymous said...

Je t'aime #6!!! (But #5 is a good second)

6:50 PM

Anonymous Anonymous said...

I work downtown and #5 is the one I prefer. I like the clean look and symmetry. Don't like #6 at all. Too old fashioned.

Now that we have French and Mexican we need good Chinese and pizza places.

7:03 PM

Anonymous Anonymous said...

the font in 1 2 3&5 is dumpy and unappealing

6 is trying way to hard to be wacky "look at the contrast between my fussy old frame and my ransom note font style"

4 is the best of the bunch

7:05 PM

Anonymous Shannon said...

#6, definitely

7:23 PM

Anonymous Anonymous said...

#6 favorite, reminds me of being in Paris. I don't like the small E in 'rue'. I agree with others.... try without inconsistent lettering.

It's not clear if this a restaurant sign or logo for all your materials or both but it may not work for all.

#1-5 feel generic and contemporary but perhaps you want contemporary rather than funky and Parisien.


7:25 PM

Blogger LloydCC said...

Definitely #6.

7:33 PM

Anonymous Melissa said...

#4 / #5 because I like clean design.

Although, #6 if you made it more like a Paris street sign.

Now fork over my creme brulee.


7:54 PM

Anonymous Eunice said...

#5 - it's minimalist - clean and simple.


8:30 PM

Anonymous Anonymous said...

#5 is the best. Pick it or be sorry.

#5 would best serve the purpose a logo is supposed to serve - to become an instantly recognizable symbol for the business it represents. The streetsign-esque typeface provides reference to the actual Rue Cler in Gay Paree, and the crisp design and plate/utensil center element cooperate to define what Rue Cler the restaurant&bakerycafe is all about.

The plate/utensil element in the middle could also stand alone as a visual allusion to the complete logo - I see it on cocktail napkins, matchbooks.

~ prettypinkworld@yahoo.com

8:38 PM

Blogger David E. Felton said...

#1 is getting so little love. I like it because I see the circle as 'plate' more clearly than in #2 & #5. But, hey, I like 'em all. Good designs, tough decision. Isn't it interesting how some folks have such strong opinions though. After opening, if anybody vandalizes your place and you didn't pick #5, tell the police to talk to prettypinkworld, they sound serious.;) Cheers, David

8:59 PM

Blogger tim said...

This comment has been removed by a blog administrator.

10:52 PM

Blogger tim said...

i choose number 4. it's clean and modern, yet rustic and antique. a good solid choice to please all comers.

can't wait for desert!

10:53 PM

Blogger hovercraft said...

Logo 5 is the best of the lot--the reversed center of the plate is a great graphic flair.

hovercraft at mac dot com

5:14 AM

Anonymous Anonymous said...

#2 is the best!


5:19 AM

Anonymous Anonymous said...

#2 is cool

5:23 AM

Anonymous Anonymous said...

I like #5, clean and elegant

5:47 AM

Anonymous WLT3 said...

#1 gets my vote.

5:56 AM

Anonymous Anonymous said...

my vote is for #3 (with 5 in second place). look forward to the opening!

6:00 AM

Anonymous Anonymous said...

#6 is great! Can't wait till 10/6.


6:02 AM

Anonymous Anonymous said...

I like 4. Can't wait for a new neighborhood place. (allison_belan@hotmail.com)

6:17 AM

Anonymous Anonymous said...

Love number 6.... frenchy

6:36 AM

Anonymous Matthew said...

Certainly #6. Looks french. Reminds me of Toulouse-Lautrec. mcoppedg@yahoo.com

6:45 AM

Blogger ja3 said...

i like #6. very french.

7:02 AM

Anonymous jen said...

please - not # 6.

While initially drawn to #5, once I saw them larger my vote is for #4. Simple and graphic at first glance, the script-y typography is a really nice added element -- a modern take on a french theme.


7:09 AM

Anonymous Anonymous said...

I like # 4............seems to be a blend of old and new........french-ish, etc.
I am very excited about the new place! Pop's is our favorite Durham restaurant.
Clare Reece-Glore

7:11 AM

Anonymous scott said...

#5 - best combo of clarity and graphic boldness. I like #3 too, but, from a distance, the utensils might represent a "V". And what the hell does RUEVCLER mean?

sbelan at nc dot rr dot com

7:19 AM

Anonymous Anonymous said...

I like #4

7:20 AM

Anonymous Anonymous said...

#6 gets my vote. But I'd like to see lettering that looks more traditional, less like a ransom note, as someone before me aptly described the current lettering in #6.

7:28 AM

Blogger lindsey bo bindsey said...

I like number 6, it has the right amount of funk needed for a trendy "downtown" restaurant.

7:32 AM

Anonymous Steven said...

I'm voting for #6 - it's funky and different!


7:36 AM

Blogger christinamerge said...

# 3 - clear and simple - I like the big utensils. christinamerge@yahoo.com

7:39 AM

Blogger pukey b said...

This comment has been removed by a blog administrator.

7:40 AM

Blogger pukey b said...

#3 is my favorite. lindseykron@gmail.com

7:42 AM

Anonymous Anonymous said...

I like #6, and #3. #6 for the more organic look, and #3 being a litle more hard-edged. Is the vibe/decor of the place going to be hi-tech or more earthy?

7:50 AM

Blogger jlmartinson said...


7:56 AM

Anonymous Anonymous said...

#3! #3! It's fresher looking than #6 -- yes, #6 looks more "French", but this is downtown Durham and #3 has a cleaner, more hip look. cking33@gmail.com

8:16 AM

Blogger Dawn said...

Number 6 is my choice.


8:23 AM

Anonymous TJO said...

I choose number 1 because it speaks to me most. And since I'm going to have to look at it more than most, I hope you will choose this one (I am your neighbor)!

8:30 AM

Blogger Pete said...

I vote for number 2.

8:34 AM

Anonymous Anonymous said...

numero 2 gets my vote. like the hint mix of colors.

9:03 AM

Anonymous tanya said...

Whoops, forgot the email:

And after reading all the comments, I've changed my mind and decided that I'm not so fond of the fanned out silverware and would vote for number 5 or number 6 with a font all the same size because the background on it is the best part and the different sized lettering is a bit too whimsical for my taste.

9:17 AM

Anonymous Anonymous said...

Leave the first five designs for Elmo's.

As many other people have already stated, the funky feel of number 6 is a good match for DT Durham. We're not Cary, after all.

sonofmapboy AT yahoo DOT com

9:49 AM

Anonymous Nicole Rowan said...

Though it appears to be the least popular, I really appreciate the symmetry of NUMBER ONE. I also like the subtle circle/plate sorta art deco like.


10:08 AM

Blogger Hicham said...

I vote for number 6: its design reminds me a little bit the street signs in French cities, without a fashion touch and an artistic border.


10:38 AM

Anonymous Anonymous said...

Opps I forgot to leave my email address (I just voted for #6 as anon)


10:39 AM

Anonymous Anonymous said...

I like #3!


10:52 AM

Anonymous Anonymous said...

I like #6.

clarendino at yahoo dot com

11:19 AM

Anonymous abby woodward said...

Je choisis #6 parce que les lettres representent la pronunciation des mots, et la forme est distinctif.

12:30 PM

Anonymous Anonymous said...

Je choisis #6 aussi- tres distinctif et il ajoute un épanouissement aux sélections visuelles de Durham du centre.


12:37 PM

Anonymous Anonymous said...

I didn't mean to scare anybody. Sorry. In order to sound less threatening, I'll compromise - you can pick #5 or #1. Please don't send the authorities out to hassle me. I guess I just take graphic design and French food a little too seriously sometimes.

1:19 PM

Anonymous Anonymous said...

I definitely vote for #5!!!!!
We can't WAIT to try it out!

2:11 PM

Blogger dkmangum70 said...


I'm feeling #6!

3:19 PM

Anonymous Anonymous said...

ooh, I have to be difficult. I want #5, with the colors from #2 and the base line from #1 and #3. I can't get past the font on #6, and the others seem a little more modern.

and we're looking forward to it!

3:20 PM

Anonymous Anonymous said...

#5 wins. I like the target.

thirtytwo at gmail.com

3:21 PM

Blogger slb said...

I vote for #4. sarah_lindemann@yahoo.com

3:25 PM

Anonymous Elizabeth Peel said...

Definitely #6. Unfortunately, the silverware motif in the others reminded me of 2 things, neither of which I think you're going for- a "feed the poor families" symbol, and then it also resembled somewhat a sheaf of wheat, ergo, some sort of "save our nation's farms" look. Aside from this, I really like the mixed type of #6, which (I think) is pretty unusual around here

3:26 PM

Anonymous Laura said...

I vote for # 5. It has the cleanest design. I don't care for the utensils extending up above the type and #6 type is too self-consciously kooky.


4:39 PM

Anonymous Anonymous said...

I love #6. Utensils for a restaurant logo seem sort of dull.


4:52 PM

Anonymous Anonymous said...

without a doubt- #6

it's spunky, different, and not too sterile or modern. also, it could do without the silverware for sure. it's fun yet distinctly french in style.

can't wait to check out the digs, whatever logo you choose!


6:11 PM

Anonymous Anonymous said...

#6 - kinda Paris Metro signage...

6:20 PM

Anonymous Anonymous said...

I like the colors of #2 with the design of #5. I think the silverware is a great touch. I think #6 looks like a childrens clothing store.

6:32 PM

Anonymous Anonymous said...

J'aime le #6. It's the "Frenchiest" to me.


6:42 PM

Anonymous Anonymous said...

6 sil vous plait


6:55 PM

Anonymous Anonymous said...

Like #6
jenny_noonan at hotmail dot com

7:10 PM

Anonymous Anonymous said...

#6. Less ambiguous design, does not read as "ruecler", looks vaguely French

7:29 PM

Anonymous Henri said...

Je prefere numero 3. Mais je crois que ca s'ecrive "rue Cler." Bonne chance.

7:36 PM

Blogger sgjames said...

#2 . . .6 is too cutesy. can't wait to come eat!

7:42 PM

Anonymous Anonymous said...

#5 is my favorite-- it's simple, but charming and reminds me the most of a french bistro. #6 seems pretty popular, but the font seems too cutesy to me. My email is goldebbie@nc.rr.com

8:25 PM

Anonymous Lora Brooker said...

I like #5 the best, clear and easy to read, like the silverware enclosed within the plate. #6 is also good, more fun, wonder if it's a bit busy for tee shirts, website, etc.

Congrats on the new place. We look forward to dining with you (please be open Sunday or Monday for your fellow restaurant workers!)

Lora Brooker

9:30 PM

Anonymous Jennifer Sattler said...

Good Evening! I vote for Logo
#6. Looking forward to your opening!

Best to you all...
Jennifer Sattler

11:20 PM

Anonymous Anonymous said...

My vote is for #5. Best of luck with the new venture.


4:01 AM

Anonymous Jeff said...

#2 has that edgy updated look without trying to be too authentic. After all, you guys will do your own take on bistro cuisine!

5:45 AM

Anonymous Anonymous said...

I like 6 as more traditional french bistro, however, for a more modern approach, I have to vote for number 1 - concise and to the point -- lets eat

6:18 AM

Anonymous Monica said...

#6... Can't wait!


7:08 AM

Blogger Caroleeena said...

I like the sixth one (#6). I don't need to see a place setting to know a place is a restaurant.


7:30 AM

Anonymous Anonymous said...

I like #6. It stands out above the others as distinctive and classy.

7:46 AM

Anonymous Anonymous said...

#2 - nice colors, great branding potential with the plate/utensils, modern, simple... can't wait to try it out!


8:00 AM

Blogger Adam said...

#4 is my favorite. #6 is the second best. Looking forward to seeing the winner!


8:13 AM

Anonymous Anonymous said...

#6 is my hands-down favorite. Very clousseau-esque. Absolutely perfect!


8:34 AM

Anonymous Mr. Easley said...

#6's frame, with the font from #4. It could be pulled off if your graphics designer were to take out everything inside the white line. Place the lettering "RUE CLER" inside. That screams french downtown cafe!!!

8:37 AM

Anonymous Mr. Easley said...


my email seasley@greenfiredevelopment.com

8:39 AM

Anonymous Anonymous said...

#5 is nice and clean

thomson.carol at gmail dot com

8:51 AM

Anonymous Anonymous said...

#5 is nice and clean

thomson.carol at gmail dot com

8:51 AM

Anonymous Anonymous said...

5 or 2 (or 5 with colors from 2?)


9:48 AM

Anonymous Anonymous said...

Of the first group, I like 5 the best - nice and simple and like the subtle plate motif.


11:57 AM

Anonymous nichole said...

I like numero 4 the best. It looks like a weather vane and I think it will stand the test of time.

12:38 PM

Anonymous nichole said...

nichole forgot to leave her email, which is ntg@duke.edu...

12:39 PM

Anonymous Anonymous said...

I like number 6 and 12 for the logo. Can't wait to see another new business in downtown Durham.


3:18 PM

Anonymous Anonymous said...

I like #5 the best!


5:55 PM

Anonymous Claire Doyle said...

I would have to go with #6 because all the others I read, at first glance, as "RUECLER."
But I think the ransom note text conflicts with the street sign and the elegant text below.

But I'd say my fave is in the second set, #2.


Claire (not Cler)

6:32 AM

Anonymous christina said...

I like #11; it's very readable. I also like #6 (the "ransom note" text) and #10, the "scripty" one.

I hope this really will be a true cafe as well as a restaurant. Durham needs a great cafe downtown, where people can get excellent coffee and feel free to stay awhile and meet friends, etc.

7:49 AM

Anonymous christina said...

I also forgot to leave my email: askounis@duke.edu merci!

7:50 AM

Anonymous Barbara said...

I really like #11, its clean and communicative and classy. I can imagine it on menus, in ads, and on labels and products. Can't wait to have you all open.

7:52 AM

Anonymous Anonymous said...

I enjoy both #6 and #10. I cannot decide between the two.


9:27 AM

Anonymous pat radack said...

#1...Pure and simple will tranlate your brand effectively and over a broad spectrum of applications...

11:22 AM

Anonymous Tom said...

#10...c'est tres francais, un peut bizarre, mais chic.


5:47 AM

Blogger Andy said...

I like 6 and 10. 10 is slightly more attractive but may be harder to read. I don't like the silverware motif.

6:49 AM

Anonymous vcspearson@nc.rr.com said...

I vote for design #6 due to its classy style, but my husband votes for #4 (reason unknown). Thanks and best wishes in downtown Durham!

7:38 AM

Anonymous Toni Mason said...

I TOTALLY prefer #1 and am SO surprised that so many other people like #6, which I think it fun to look at, but doesn't communicate as much about what the place IS. I like #1 so much because of the circle of the plate intersecting the letters and surrounding the utensils, thus unifying it all while still having the portion of heavy underline that's subtly continued by the words :"restaurant & bakery) I really think #1 rocks & I had NO hesitation about making that decision!

8:40 AM

Blogger Lee Ann Tilley said...

I vote for #1.

My dinner ar Pop's Friday night was fabulous.

I can't wait to see what's on the menu at Rue Cler.

11:26 AM

Anonymous Anonymous said...

#6 would look nice posted outside the building and something says French about it besides the name. The mixed letters makes it a little less formal and kind of fun.


12:11 PM

Blogger AnneLovesFrance said...

#6 gets my vote,too
easy to read; evocative of a Paris street sign, clearly states what to expect inside
we can't wait!

2:01 PM

Blogger Josepf said...

#6 gets my vote. I love the mixed up fonts.


2:21 PM

Anonymous Anonymous said...

#6 is my vote

7:09 PM

Anonymous Alan said...

I like #10 best, but could live with #5. Actually, I could live with any of them, but a few of those with the silverware in the middle make it look like there's a V in the name.

11:24 PM

Blogger R Haynes said...



5:20 AM

Anonymous Iris said...

Of these (I see more above but haven't looked at them yet), number 5 best reflects a modern, clear image and text design. The fanned utensils remind me of camping gear, which is what I don't like as much about 1, 3, and 4. I think number 6 is too common--there isn't anything about the visual that makes it stand out from other restaurant logos, and I've seen it before.

Can't wait for this place to open!


8:47 AM

Anonymous tbojanski1@verizon.net said...

It looks like there are two groups to vote on - ? I like #10 in the second group best of all, but if the choice is limited to group 1, I vote for #6. I'll look forward to your opening!

11:28 AM

Anonymous Anonymous said...

I like #6 the most personally but I think #4 fits your description of the restaurant a little more.

1:59 PM

Blogger meme said...

Personally I like #6 the most, but I think #4 might fit your description the best.


2:10 PM

Anonymous Anonymous said...

susan brooks . . .
#6, sans aucun doute--authentiquement francais. Not so upscale, yuppie, clean USA as the others.

10:52 AM

Anonymous Anonymous said...

I like number six...has a certain pizzazz and style to it....Yet isn't overbarig....Think it should be the winner..

Marc Lee

9:17 PM

Anonymous Anonymous said...

I vote for #6

C. Rhyne

10:34 AM

Anonymous Anonymous said...

I say #8

1-5 look too much like the No Depression logo.

Can't wait!

3:12 PM

Anonymous Anonymous said...

#6 gets my vote. I don't like the utensil motif- it looks too fast food/diner type to me. The others of #s 1-5 seem a bit stiff and generic.... they don't offer any flavor of what to expect.

Like some others, I would suggest playing around w/the letters of #6 to help eliminate the ransom note feel, but still maintain a funky unique quality.

Can't wait 'til you open!

cjabrodie AT att DOT net

7:10 PM

Anonymous Anonymous said...

Seems I also forgot to leave my email when I voted.......Merci! -Donna


12:39 PM

Anonymous Anonymous said...

I vote for #5. In #1,3, and 4, the center cutlery looks too much like shafts of wheat. I would like #6 the best if you copied the famous Metropolitain sign font more accurately. That sign evokes Paris strongly. You can find it at

However, your size changes in the font makes it look more like a ransom note.
Anyway, best of luck.

Email= dberenson@nc.rr.com

12:21 PM

Anonymous Anonymous said...

#10 gets my vote because it has personality, reads "french", and looks significantly less computer-generated than the others. i don't think of computers when i think of paris. i think romantic, original, which this has--but this also has modern. which seems to fit the spirit of a new french bistro in a place like downtown durham.

i also personally don't think you need "restaurant and cafe" or any other words. takes a bit of the mystique away and makes it seem chainy. also not a very parisian way of being.

good luck!



1:27 PM

Anonymous Andrew said...

#6 conveys a spirit closer to a cafe
in Montmartre rather than the stiffness perhaps associated with
proximity to the Eiffel Tower.


12:21 PM

Anonymous Naomi Ingram said...

It looks like #1, #2, and #5 will work best when reproduced in all mediums, which is important in logo design. That said, I think 1 and 2 are the strongest concepts. The style of the type treatment with the utensil arrangement in #5 don't work as well as in #1 and #2. I also really, really like the ocre color in #2. Whichever logo you guys choose, Iknow one thing for sure- the restauarant will rock. :)


1:43 PM


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